Social Media Marketing

Types Of Videos I Created

Sale Announcement Video

During the Holiday Season of 2019, I created and posted a short video announcing Fall3nWarrior’s Holiday Sale for the entire month of December.  After composing a short script about the sale, I grabbed products from my inventory and set up a little display. Using my Samsung Galaxy Note 8 to capture the video and my Samson Meteor Mic to record the audio, I pulled it all together and mixed in some royalty-free, holiday music to create the holiday shopping spirit. The video, like the one above, can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

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3D Cube Product Showcase

At my company, Fall3nWarrior, I create designs to be printed on T-Shirts, Long Sleeve Shirts, Hoodies, Posters, Mugs and Tote Bags. Ten percent of all profits are sent to charities chosen by my customer and to support veterans, military members, first responders and their families.

With over 23 designs to date, I am always searching for unique ways to showcase my products online. With everyone flipping through their social media accounts, I knew I needed a quick, eye-catching presentation. So, I chose to create a 3D-cube animation video using Adobe After Effects. It begins with one design on the opening face of the cube and then, with each cube rotation, my potential customer can see the printed design on one of the many products on the remaining cube faces. In the end, the viewer is told where to purchase each of the items displayed in the video. Although it may sound complicated, the entire video is 45 seconds long and it has been used multiple times to feature each design offered at Fall3nWarrior.com. This type of video, like the one above, can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

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Magic Mug Design Reveal

Last year, we were excited to add “Magic Mugs” to our product offerings at my company, Fall3nWarrior. It is so much fun to watch how pouring a hot beverage in a black mug can reveal one of our many designs with a white background! I had to find a unique way to display this magical quality in a short video to catch the short attention span of the average social media user. So, I pulled it all together by capturing two mockups from the manufacturer – one with the design and one black image that created a simple mask that reveals the design layer underneath. I added a nice background and text to tell the user what to do and how they could get their “Magic Mug.” And my future customers can see the design revealed in less than 15 seconds of viewing time! This type of video has been used to display each of our designs, like the one above, and it can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

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Our Mission Videos

When I first launched my company, Fall3nWarrior, I wanted to introduce myself, our mission and my reason for starting the company. To meet these goals, I created a few, one-minute videos, featuring me speaking directly to my viewing audience about my company’s mission and objectives. This was the first time I used video footage captured by my Canon T5i. Also, it was the first time I created music for both videos using FL Studio. Based on what I knew at the time of their creation, I am pleased with the final video presentations. Although our mission has changed a bit since I launched Fall3nWarrior, these videos capture the spirit in which I started the business and I wanted to share it. This type of video, like the two above, can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

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Software & Equipment Used In Production

Audio & Video Equipment

  • Samson Meteor Mic
  • Aokeo Pop Filter
  • Neewer Mic Boom
  • Nektar LX25 MIDI Controller
  • Canon T5i DSLR Camera
  • Canon EF 75-300mm Zoom Lens
  • Canon EFS 18-135mm Lens
  • Neewer 550D Multi-Power Battery Pack
  • Manfrotto Compact Action Tripod
  • Samsung Galaxy Note 8

PC Hardware & Equipment

  • Case: NZXT Phantom 410
  • CPU: Intel i7-4770k
  • Ethernet: Intel Gigabit CT Desktop Adapter
  • GPU: GTX 770 (Upgraded to GTX 1060)
  • Keyboard: Razer Deathstalker
  • Monitor 1: Asus VG248 144hz Monitor
  • Monitor 2: Dell 1905FP
  • Monitor 3: Acer AL1912
  • Motherboard: MSI Z87-G45 Gaming
  • Mouse: Logitech G400s
  • RAM: 16GB (2 x 8GB) Crucial DDR3-1600 DIMMs
  • Wifi & Bluetooth: Intel Dual Band Wireless AC 7260

Software

  • Adobe Creative Cloud
    • After Effects
    • Illustrator
    • Media Encoder
    • Photoshop
    • Premiere Pro
  • Audacity
  • GIMP
  • Image Line FL Studio
  • Open Broadcaster Software (OBS)
  • Canon EOS Utility

Category: Video Production