Social Media Marketing

During the Holiday Season of 2019, I created and posted a short video announcing Fall3nWarrior’s Holiday Sale for the entire month of December.  After composing a short script about the sale, I grabbed products from my inventory and set up a little display. Using my Samsung Galaxy Note 8 to capture the video and my Samson Meteor Mic to record the audio, I pulled it all together and mixed in some royalty-free, holiday music to create the holiday shopping spirit. The video, like the one above, can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

At my company, Fall3nWarrior, I create designs to be printed on T-Shirts, Long Sleeve Shirts, Hoodies, Posters, Mugs and Tote Bags. Ten percent of all profits are sent to charities chosen by my customer and to support veterans, military members, first responders and their families.

With over 23 designs to date, I am always searching for unique ways to showcase my products online. With everyone flipping through their social media accounts, I knew I needed a quick, eye-catching presentation. So, I chose to create a 3D-cube animation video using Adobe After Effects. It begins with one design on the opening face of the cube and then, with each cube rotation, my potential customer can see the printed design on one of the many products on the remaining cube faces. In the end, the viewer is told where to purchase each of the items displayed in the video. Although it may sound complicated, the entire video is 45 seconds long and it has been used multiple times to feature each design offered at Fall3nWarrior.com. This type of video, like the one above, can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.

Last year, we were excited to add “Magic Mugs” to our product offerings at my company, Fall3nWarrior. It is so much fun to watch how pouring a hot beverage in a black mug can reveal one of our many designs with a white background! I had to find a unique way to display this magical quality in a short video to catch the short attention span of the average social media user. So, I pulled it all together by capturing two mockups from the manufacturer – one with the design and one black image that created a simple mask that reveals the design layer underneath. I added a nice background and text to tell the user what to do and how they could get their “Magic Mug.” And my future customers can see the design revealed in less than 15 seconds of viewing time! This type of video has been used to display each of our designs, like the one above, and it can be found on the Fall3nWarrior Facebook and Instagram pages via the links below.